Overview
Tokopedia is a trusted e-commerce platform in Indonesia where millions of products are readily accessible to the public. Tokopedia is introducing a new product allowing influencers/content creators to promote products listed on the platform through their social media accounts. This initiative aims to drive traffic and sales to Tokopedia through shared links by influencers, while influencers earn commissions for each product sold.
Scope
UX Design, UI Design, Research, Prototyping, Testing, Design Components.
Background
There are approximately 160 million social media users across platforms in Indonesia (59% penetration according to the Global Web Index), they spend 3 hours a day scrolling through Instagram, Facebook, TikTok, and YouTube. The adoption of social media led to the birth of not just passive viewers, but also content creators. They share their slice of life, points of view on current events, and also various experiences and recommendations, making social media as one of the most influential channels to form opinions and nudge decision-making. Some content creators are successful in gathering followers and monetizing their traffic, whilst the remaining 95% are still struggling to establish themselves in the market.
This becomes an opportunity to increase Tokopedia’s share of voice on social media by creating a platform enabling influencers/content creators to promote millions of products on Tokopedia and monetize their influence in their circle.
🎯 Objective
To maximize the opportunities, Tokopedia aims to create a platform for influencers/content creators to earn sales commissions from product links shared within their circles. This way, Tokopedia can also increase its daily visitors and sales.
The Users
Influencers who actively create content on their social media.
Our target users are influencers, which include:
The Nano Influencers
They have a small group of followers but are very good at getting their point across to their community. They share interesting bits of their everyday life on social media. Now, they’re also looking for more ways to make money.
Main goal:
They want to try to share products with their community/circle to get additional income.
The Micro Influencers
They often post about particular topics. They have a consistent type of followers. Occasionally, they receive paid promotions from clients. They have also gained income through their social media activities.
Main goal:
They want to use the affiliate program and post on social media to get income.
The Mid and Above Influencer
They are already established as a digital platform with a steady stream of traffic to their sites, usually niche blogs, publishers, or review sites.
Main goal:
They want to use the affiliate feature to monetize their traffic and maximize their income.
